Search Engine Optimisation – On page and Off   2 comments

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is common practice for Internet users to not browse through to the second and third pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site. The higher a website naturally ranks in organic results of a search, the greater the chance that the desired site will be visited by a user. This video on SEO is an easy to understand explanation of the function of Search Engines.

On Page SEO

SEO Best Practice; Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic, usually a product or a service the website administrator is involved in and detail must be highly relevant.

Content, Title Tags, URLs and Image alt text are key areas in achieving the best possible ranking in the SERP for all website administrators. Content must be relative and updated and include as many buzz words regarding the product or service being searched for on the search engine. The title tags, URL and Image alt text must be consistent with the content created and contain similar buzz words.

Off Page SEO

Off page SEO is defined as the things you do offline to your website in order to achieve quality search engine ranking. Off page optimization does not involve any optimization within the contents of the webpage instead it is the optimization which is done offsite. Building quality links to improve the page rank of your website is a method of optimization. It is basically building the reputation of your website in front of search engines like Google which owns 94% of market share in Ireland.

Off page SEO holds almost 30% of the overall SEO process. There are several factors that affect the off page SEO and those are listed below. Quality Link Building improves page ranking, Social Media Presence of your website also improves the off the SEO ranking. The active presence of your website over popular social media increases the brand value as well as reputation of your website with respect to search engine algorithms.

Off Page SEO



2 responses to “Search Engine Optimisation – On page and Off

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  1. This blog has changed the way I portray SEO for the better!

  2. Reblogged this on Philip Tessyman.

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